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Tech Mahindra partners with Atento, to offer GenAI powered business transformation services – Times of India



Tech Mahindra has entered into partnership with Atento, a customer relationship management (CRM) and business transformation outsourcing (BTO) company. The partnership will deliver end-to-end business transformation solutions and services that leverage Generative AI-powered technologies, as well as customer experience (CX) consulting for customers in the United States, Europe, the Middle East, and Africa and Latin American regions.
The collaboration will offer an extensive range of Business Process Outsourcing (BPO) solutions and services available in over 50 languages. These solutions aim to equip enterprises with improved operational efficiency, scalability, and flexibility, enabling them to deliver exceptional digital Customer Experience (CX).
The BPO solutions and services will be delivered through the establishment and execution of an operating system (OS) and operating model (OM). These operational capabilities will harness emerging technologies like GenAI, automation, analytics, process mining, virtual assistants, and conversational AI to foster business expansion and enhance customer satisfaction.
Birendra Sen, business head, business process services, Tech Mahindra, said, “At Tech Mahindra, we are committed to pushing the boundaries of innovation and continuously improving our Business Process Services (BPS) to cater to the evolving needs of our customers. The partnership with Atento will further strengthen our joint positioning in the United States, Europe and tap into new potential business opportunities in Latin America.”
Dimitrius Oliveira, CEO of Atento, said, “This alliance with one of the world’s leading IT companies underscores how Atento continues our ambitious plan to become the leading provider of Business Transformation Outsourcing (BTO) in the markets where we operate, adding value to our clients in the full cycle of their CX transformation.”

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