Premier League clubs are set to agree to ban gambling companies from advertising on the front of their shirts.
The proposal, under which front-of-shirt sponsorship by betting firms would be banned but sleeve deals still permitted, is on the agenda at a top-flight shareholders’ meeting on Thursday. It is expected that the clubs will support the move in order to avoid government legislation banning gambling advertising completely.
A white paper on gambling is due to be published by the government next month but ministers have signalled that it will not include shirt sponsorship restrictions if the voluntary agreement is reached.
Newcastle’s deal is set to finish at the end of the season
A final vote on the ban may be put off until the Premier League’s summer meeting in June but it is thought that enough clubs